Content Marketing Tools Series #4 :: Outbrain
5 interesting features that make Outbrain unique!
By Ambal Balakrishnan (ClickDocuments)
Photo Courtesy: zzpza on Flickr
What is Outbrain?
Outbrain powers content recommendations helps people discover great new content to read online.
A few examples of Outbrain
How can marketers leverage Outbrain?
1. A tool to drive traffic: Using Outbrain marketers can drive more traffic to your website.
2. Amplify social media campaign: Using Outbrain, you can keep the momentum of your social media campaigns going and expose millions to press releases, media coverage and positive product reviews.
3. Audience development for your corporate blog: Outbrain helps in building a dedicated follower base for your blog.
Photo Courtesy:Tanapon on Flickr
1. Driving Traffic:
2. High Clickthrough Rates:
Outbrain clickthrough rates are the highest when compared to others and that makes Outbrain more cost efficient than most other forms of marketing.
3. High Reader Retention:
Readers who discover content through Outbrain spend more time on the marketer’s site than readers coming to your website via organic search.
Photo Courtesy: jonfeinstein on Flickr
4. Pay for the Traffic:
You can promote as much content as you want, and you pay only for the traffic that you receive.
Photo Courtesy: jonfeinstein on Flickr
5. Insights:
Outbrain provides insights into which of your content readers find interesting and sharable, helping you refine your content and media strategy.
